“Start with Why”: Always begin with understanding your purpose or motivation.

Case   |   Video   |   Podcast   |   Tips   |   Challenges   |   Reflect   |   Action   |   Trend   |   Faq   |   Quiz

Case

The case of Southwest Airlines powerfully exemplifies the ethos of “start with why” – beginning everything by first understanding your deeper purpose.

The chapter describes how Southwest operates differently than most other airlines. While competitors focus on external metrics like price and efficiency, Southwest starts by considering why it exists – to connect people to what’s important in their lives.

This people-first “why” manifests in Southwest’s decisions big and small. From the CEO greeting passengers to policies around flexibility, Southwest aligns all its actions with caring for both employees and travelers. This purpose-driven approach fosters remarkable loyalty among customers and staff.

For instance, when other airlines were cutting back on amenities to reduce costs, Southwest made the unconventional decision to keep serving peanuts. Why? Because it fit their “why” of delivering affordable little pleasures. This focus on enhancing the travel experience, not just cutting expenses, is why Southwest outpaced competitors.

Southwest’s story powerfully demonstrates that when an organization starts with clarity of purpose, the path forward becomes clear. By always connecting to their deeper “why”, Southwest created a thriving culture that weathered challenges and set them apart.

This real-world case study epitomizes the “start with why” ethos at the heart of Find Your Why. Southwest’s steadfast commitment to purpose above all illuminates how beginning with your fundamental “why” is the key to long-term success and impact. Their example vividly captures this foundational concept.

In summary, Southwest Airlines provides a compelling illustration of how starting with your motivational “why” provides the guiding light to inspire others and drive organizational achievements. Their story embodies this crucial lesson of Find Your Why.

Resources

Video

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Podcast

Tips

“Start with Why”: Always begin with understanding your purpose or motivation.

Understanding your why – your true purpose or motivation – isn’t just a catchy phrase for self-help books, it’s a vital stepping stone in any journey. It’s the compass that guides you through life’s unpredictable seas, ensuring you’re always on the right track.

So, how to start with your ‘why’? It might seem daunting, but take heart – it’s all about introspection and honest self-evaluation. Ask yourself, what is it that truly drives you? What are your passions, what causes do you want to champion, and who do you want to help? These questions can be your first steps toward discovering your ‘why’.

Problem: Finding your ‘why’ can be difficult, especially if you’re used to going through the motions or simply following what’s expected of you.

Solution: Don’t get disheartened. Start by writing down your interests, passions, and the causes that resonate with you. Review them, think about how they align with your actions, and slowly, you’ll begin to see patterns emerge. This exercise can help you clarify your purpose and motivations.

Problem: You may feel overwhelmed by the notion of finding a singular ‘why’. After all, we are complex beings with varied interests and passions.

Solution: Remember, having a ‘why’ doesn’t necessarily mean narrowing down to just one all-consuming passion or cause. It could encompass multiple areas. The key is to identify common threads among them, and ensure they align with your actions and decisions.

Problem: You’ve worked out your ‘why’, but you’re struggling to align your actions with it.

Solution: It might require some changes – changes in behavior, in relationships, in work, or even lifestyle. The process involves making conscious decisions aligned with your ‘why’. This could mean committing to ongoing learning, seeking support from a mentor, or reassessing your priorities. Through consistent effort, you can align your actions with your purpose and live your ‘why’.

Remember, your ‘why’ is your compass – it can guide you, give you direction, and even reorient you when you feel lost. By understanding and harnessing your ‘why’, you can live a life of purpose, passion, and motivation. So always, always start with why.

Challenges

1. Self-Reflection Challenge: Dedicate uninterrupted time to deeply think about what drives you. What are your passions, interests, values and talents? Write them down and see if you can identify a common thread that points towards your purpose.

2. Purpose Statement Drafting: Based on your self-reflection, craft a preliminary purpose statement. It doesn’t have to be perfect, it’s just a starting point. It should answer the question, “Why do I do what I do?”

3. Daily Purpose Reminder: Place your purpose statement somewhere you will see it daily. Use it as motivation to stay focused and driven.

4. Weekly Review: At the end of each week, evaluate your actions and decisions. Did they align with your ‘why’? If not, think about what changes you could make.

5. Positive Affirmations: Affirmations are powerful tools in reinforcing your ‘why’. Develop a set of positive affirmations that highlight your purpose. Repeat them daily.

6. Share your ‘Why’: Tell a trusted friend or family member about your identified ‘why’. Sharing it with others can help to further solidify it in your own mind and provide an outside perspective.

7. Purposeful Action Challenge: Choose one action each week that directly aligns with your ‘why’. This could be as simple as reading a related book or volunteering at a related organization.

8. Constant Revisions: Understand that your ‘why’ can and will evolve over time. As you grow and learn, your purposes may shift. Keep your purpose statement up to date.

9. Accountability Partner: Find someone who can serve as an accountability partner. Share your ‘why’ with them, and have regular check-ins to talk about your progress and any challenges you’re facing.

10. Meditation and Mindfulness: Practice regular mindfulness and meditation centered around your ‘why’. This will help keep it at the forefront of your mind.

Reflect

What’s driving you? Can you identify the ‘why’ behind your choices and actions? Ponder on it, get deep and let’s unfold the core reason of what you do, and most importantly, why you do it.

Action

To embark on a profound exploration of your life’s purpose and motivational drive, you can engage in a series of introspective activities. Diving deep into your passion, values, strengths, and experiences will illuminate your purpose or ‘Why’.

Start by identifying your passions. What activities, causes, or ideas spark joy and energy in you? Think about things you could do for hours without feeling tired or bored. Draw a list of these passions. They can range from artistic pursuits, community service, to academic or professional interests. Remember, this isn’t about what you should love – it’s about what you do love.

Next, define your core values. What beliefs do you hold strongly? What characteristics do you admire in others and strive to embody? These could be integrity, compassion, resilience, or curiosity. Consider times when you felt most proud of your actions. What values were you upholding in those moments? Write these down.

Then, identify your strengths. What are those unique skills and talents that you’re naturally good at? These could be technical abilities, like mathematical thinking or athletics, or soft skills, like empathy or leadership. Reflect on feedback you’ve received from others, highlight those strengths that keep resurfacing.

Explore your life experiences. Reflect on significant life events, both positive and negative, and what you have learned from them. Did a particular experience change your perspective, influence your choices, or shape your character in a significant way? These insights can provide clues to your deeper motivations and purpose.

Now, weave these threads together. Can you identify any patterns or common themes? Perhaps a passion for art, a core value of creativity, and strengths in visual thinking and aesthetic design might culminate in a purpose related to artistic creation and communication. Or a passion for social justice, the core values of equality and empathy, and strengths in advocacy and public speaking could suggest a purpose associated with activism and public service.

Translate this purpose into a mission statement. This doesn’t have to be something grand and lofty; it’s simply a clear expression of your ‘Why’ in actionable terms. For instance, “My purpose is to use my creativity and artistic abilities to challenge perceptions and create beauty in everyday life,” or “My purpose is to leverage my advocacy skills and passion for social justice to bring about positive change in my community.”

Finally, align your actions with your purpose. This means making choices – in your career, relationships, lifestyle, and daily activities – that reflect and support your ‘Why’. It may involve setting new goals, learning new skills, or making changes to your current life. It’s not a one-time task, but a continuous process of alignment and readjustment.

Remember: beginning with ‘Why’ is not about finding the ‘right’ answer or ticking a box. It’s about gaining clarity on what truly matters to you, and using that insight to guide your decisions and actions. It’s an ongoing journey of discovery, reflection, and growth. So take your time, be gentle with yourself, and enjoy the process.

Trend

“Start with Why”, an aphorism that has quickly become a mantra in the business world and beyond, originated from author Simon Sinek’s widely popular TED Talk and subsequent book of the same name. The concept is simple, but profound: Any endeavor—be it a business startup, a nonprofit mission, or a personal goal—should always begin with understanding your purpose or motivation.

“Why” is the core belief of any organization or individual. Why does your organization exist? Why do you get out of bed every morning? And why should anyone care? These are the questions “Start with Why” seeks to answer. Without the why, any endeavor might lack focus, lack meaning, and most importantly, lack motivation.

In our hyper-connected, information-overloaded world, it’s easy to get caught up in the what and the how: what we’re doing and how we’re doing it. But Sinek argues, and with good reason, that without a clear grasp of why we’re doing something, we’re unlikely to succeed in the long term.

Indeed, compelling research supports this premise. A study published in the Journal of Business Research found that companies with a clear sense of why are more innovative and command greater loyalty from customers and employees alike. A sense of purpose is a powerful motivator, providing the fuel for invention, the catalyst for resilience, and the compass that points the way in times of change.

Understanding the why is just the beginning. The why needs to be communicated to others. It’s not enough for the leaders of an organization to know why they do what they do. This understanding needs to be shared with every member of the team and communicated consistently to customers or clients.

A case in point is Apple Inc., one of Sinek’s frequent references. Apple’s why is not to make computers or smartphones per se. Their why is to challenge the status quo and think differently. This why is communicated in everything they do, from their innovative products to their groundbreaking marketing.

The call to “Start with Why” is a call to action for individuals as well. It’s not just organizations that need a clear sense of purpose. Each of us, in our lives and careers, needs a why. This purpose, this why, is our guiding star. It provides direction when we’re lost and motivation when we’re flagging.

In conclusion, the clarion call to “Start with Why” is more than just a business strategy or a catchy slogan. It’s a philosophical approach to life and work that centers on purpose and meaning. It’s an approach that fosters innovation, inspires loyalty, and leads to success. So, whether you’re leading a multinational corporation, launching a new startup, or charting the course of your personal life, remember to always begin with understanding your purpose or motivation. Because when you start with why, not only are you more likely to succeed—you’re more likely to make a real difference in the world.

Faq

1. What exactly does “Start with Why” mean?

The phrase “Start with Why” is a concept that revolves around the principle that before you embark on a task, project or even a journey, it is important to understand your purpose or motivation behind it. This principle is equally valid whether you’re planning a holiday, deciding on a career, launching a new product, or starting a business. Understanding your ‘Why’ simply means knowing what drives you to do what you do, and as a result, makes your actions, decisions, and ultimately your journey more meaningful. The ‘Why’ provides a roadmap that enables you to remain focused, motivated, and dedicated to your goal. Without understanding this core concept, it is likely you may lose direction, become disillusioned or miss out on valuable opportunities.

2. Why is it essential to begin with understanding your purpose or motivation?

Understanding your purpose or motivation enables you to align your actions with your core beliefs and values. It creates a sense of purpose and direction that guides every decision you make. Knowing your ‘Why’ gives you a way to measure whether what you’re doing is in line with what really matters to you. Moreover, it keeps you driven during challenging times and can serve as a beacon that lights up your path and keeps you from straying. Your motivation is the fuel that drives you forward.

3. How does one go about discovering their ‘Why’?

Discovering your ‘Why’ takes introspection and self-awareness. It’s about reflecting on what truly motivates you and gets your heart pumping. You may want to consider what you are passionate about, what you believe in, and what impacts you want to have on the world or the people around you. Some people discover their ‘Why’ through life experiences, while others may embark on a journey of self-discovery. You can start by asking yourself some questions such as: “What makes me happiest?”, “What am I truly passionate about?” and “What change do I want to see in the world?” Your answers will pave the way for you to discover your ‘Why’.

4. Are there any practical applications for ‘Start with Why’ in everyday life?

Absolutely. ‘Start with Why’ can be applied to virtually every area of your life. From personal goals to your professional career, understanding your ‘Why’ can greatly improve your decision-making process and overall satisfaction. For example, in your personal life, instead of setting a goal to lose weight, start with why you want to lose weight. This might be to lead a healthier lifestyle, to feel more confident, or to be able to play with your grandchildren. Similarly, in a professional context, instead of deciding to launch a new product, understand why you want to launch it. This understanding will give you a clear direction and motivation which will increase your chances of succeeding in your goal.

5. Is there any research supporting the concept of ‘Start with Why’?

‘Start with Why’ is a concept popularized by Simon Sinek, a British-born American author, and motivational speaker. His book “Start With Why: How Great Leaders Inspire Everyone to Take Action” and subsequent TED Talk have inspired millions. The principle is based on the ‘Golden Circle’ theory, which includes three layers – why, how, and what. Sinek’s research shows that organizations and leaders who understand and communicate their ‘Why’ tend to outperform those who do not. This is because they are able to foster a strong sense of purpose and motivation among their teams, leading to greater productivity, employee satisfaction, and ultimately, successful results.

6. Can ‘Start with Why’ have any negative effects?

Arguably, knowing your ‘Why’ can occasionally make you feel overwhelmed or burdened, especially if the goal is big or requires substantial change. However, these feelings often arise when you lose sight of your ‘Why’ and instead focus solely on the ‘What’ and ‘How’. Always remember, your ‘Why’ is not meant to be a daunting task or a cumbersome responsibility, but rather, it is a guiding principle that drives you forward and inspires you to make impactful decisions and actions.

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